Digital Content & Social Media Manager

The People Of: Digital is recruiting a digital content & social media manager to join our client – a forward-thinking international retailer with UK head office in West Yorkshire. As a Content & Social Manager, you will play a pivotal role in driving our client’s online presence and engagement across various digital platforms.

Top Client in West Yorkshire:

High calibre digital marketing team 25+ strong
Pureplay e-commerce retailer – Sell home interiors & fashion apparel!
Forward-thinking – operated hybrid even before Covid! operate a flexible & hybrid working model
Cutting-edge campaigns, big budgets & international presence – you’ll be an absolute expert at what you do

As a Content Social Manager, you will have:

Extensive experience of 3-5 years in the e-commerce and retail industry, agency or client-side but specifically within a content related role
A demonstrated track record of 3-5 years in the industry, showcasing successful delivery of social and PR strategies
A profound understanding of customer shopping behaviour
A strong passion for retail e-commerce, particularly in the Home and Apparel sectors

As a Content Social Manager, you will:

Lead e-commerce and editorial content optimization
Develop and manage content marketing strategy, covering onsite and offsite content across various channels
Produce highly relevant content for customers, including blogs, guides, videos, and campaigns
Coordinate content schedules to support campaigns and awareness across multiple platforms
Understand the customer and use data and market research to create compelling stories
Manage external agencies and freelancers for content marketing and SEO strategy
Oversee social media channels, PR strategy, and brand reputation management
Develop and manage SEO strategy, including collaboration with internal and external teams
Identify growth opportunities for organic search and backlink building
Align PR, content, and SEO strategies for maximum performance
Monitor competitors, trends, and emerging channels to stay up-to-date

This is a forward-thinking digital content & social media manager position to join a high-calibre digital-first e-commerce retail business. The scope of the content will span all channels including TikTok, Instagram, Facebook as well as the website, app and others such as email marketing etc. Although this is not a SEO-specific role it will require good holistic knowledge of how SEO and the wider SEO strategy will play into the content & social too. This opportunity is based in Bradford, West Yorkshire and will require 2-3 days per week in the office. My client operates a flexible hours policy and also offers parking, a bonus and generous annual leave.

Digital Content & Social Media Manager